What is MRR & ARR Level? (Run-Rate Recurring Revenue)
MRR (Monthly Recurring Revenue) is the normalized recurring subscription revenue expected each month from active contracts.
ARR (Annual Recurring Revenue / Annualized Run Rate) annualizes that recurring revenue into a yearly run-rate view.
This matters because run-rate recurring revenue is the base layer for forecasting, operating leverage decisions, and value creation narratives (growth + retention + efficiency).
Formula
Example
Scenario: Monthly / mixed billing cadence (context only).
Input: MRR (per month) = $150,000.
Result: ARR (run rate) = $1,800,000.
Revenue band (by ARR): $1–3M ARR.
How to Use the MRR & ARR Level Calculator
Enter MRR or ARR to convert recurring revenue between monthly and annual views. Use the result for SaaS reporting, board packs, forecasts, and run-rate checks.
Frequently Asked Questions
I invoice customers annually (prepaid). Should I enter ARR or MRR here?
Use the value you actually track: if you track MRR, enter MRR; if you track ARR, enter ARR. The calculator converts using a simple run-rate annualization (it’s for quick sizing/comparison, not cash timing or revenue recognition).
Why doesn’t the result match my GAAP revenue or cash collected this month?
MRR/ARR are normalized “recurring run-rate” metrics. They intentionally ignore one-time fees and don’t follow revenue recognition schedules or invoicing timing, so they won’t match GAAP revenue or cash receipts.
What formula does this calculator use to convert MRR and ARR?
Run-rate conversion: ARR (run rate) = MRR × 12, and MRR = ARR ÷ 12.
What does “Revenue band (by ARR) < $1M ARR” actually mean?
It’s a quick categorization based on your annualized run-rate ARR, used to label company scale at a glance. Treat it as a rough band, not a full “stage” verdict (because pricing model, churn, and seasonality can change the picture).
Sources & Methodology