What is Net New MRR?
Net New MRR is the net change in Monthly Recurring Revenue over a period after adding gains (new customers, expansions, reactivations) and subtracting losses (contraction and churn).
It matters because it connects your go-to-market output to cash-flow durability, unit economics, and ultimately valuation (better Net New MRR usually supports stronger ARR momentum and healthier NRR/GRR outcomes).
Formula
Example
- New MRR = $8,000
- Expansion MRR = $3,000
- Reactivation MRR = $500
- Contraction MRR = $1,000
- Churned MRR = $2,000
How to Use the Net New MRR Calculator
Frequently Asked Questions
What’s the correct formula for Net New MRR (and why might my number look “off” vs ARR growth)?
Use Net New MRR = New + Expansion + Reactivation − Churned − Contraction. If you’re comparing to ARR, remember ARR is just MRR annualized (MRR × 12), so the same movement can look bigger in ARR terms.
How do I split “Churned MRR” vs “Contraction MRR” so I don’t double-count losses?
Put full cancellations in Churned MRR. Put downgrades/removals of seats or add-ons (customers still active but paying less) in Contraction MRR. Don’t include the same customer movement in both.
My Net New MRR is negative even though I added new customers—what usually causes that?
Your losses (Churned + Contraction) exceeded gains (New + Expansion + Reactivation). Check if a few big downgrades/cancellations happened, or if your “Starting MRR” includes accounts that already churned during the period.
Should I include annual prepayments, setup fees, or usage charges in these inputs?
No. Only include the recurring monthly portion (MRR). Convert annual plans to a monthly equivalent and exclude one-time/variable charges.
Sources & Methodology