What is Contraction MRR?
Contraction MRR is the decrease in recurring revenue from your existing customer base caused by customers paying less than before (downgrades, seat reductions, plan changes, credits).
It matters because contraction weakens revenue quality and predictability, pressures Gross Revenue Retention (GRR) and Net Revenue Retention (NRR), and can impair LTV:CAC, CAC Payback Period, and long-range ARR planning.
Formula
Example
Starting MRR (existing customers): $75,000
Period: Monthly
Contraction rate: 2%
Interpretation: $1,500 of recurring revenue leaked from the existing base due to downgrades, leaving $73,500 of existing-customer MRR before considering Expansion MRR, Churned MRR, and New MRR.
Frequently Asked Questions
Is Contraction MRR the same as Churned MRR?
No—Contraction MRR is typically revenue lost because existing customers downgrade or remove seats/add-ons, while Churned MRR is revenue lost when customers cancel entirely. Use Contraction to track downsells; use Churned MRR to track cancellations.
How do I calculate contraction rate from actual downgrades?
Do discounts, paused subscriptions, or removed add-ons count as contraction?
If the change reduces recurring revenue from an existing customer for the period (discount applied, add-on removed, plan downgraded, subscription paused), treat it as contraction for that period.
How does Contraction MRR affect NRR/GRR and retention reporting?
Contraction directly lowers retention—GRR typically subtracts churn and contractions from Beginning MRR, and NRR adds expansion back in: GRR = (Beginning MRR − Churn MRR − Contraction MRR) ÷ Beginning MRR and NRR = (Starting MRR − Churn MRR − Contraction MRR + Expansion MRR) ÷ Starting MRR.
Sources & Methodology