Find the right price and understand your profit. Enter cost and markup %, or cost and price, or price and markup %—the calculator fills in the missing numbers instantly.
Calculate selling price, gross profit, and markup percentage based on product cost and either markup% or selling price.
A precise, easy to use tool to compute selling price, gross profit, and markup from any two inputs (cost, price, markup %). Instantly solve for the missing value and validate profitability for retail, e-commerce, services, and procurement.
The calculator supports three modes: Cost + Markup %, Cost + Price, and Price + Markup %. It treats markup % as profit ÷ cost × 100 and shows clear outputs for price and profit so you can price fast and stay profitable.
A step-by-step guide to help you use the Markup Calculator effectively.
- Cost + Price – see markup % and profit for an existing price.
- Price + Markup % – back-calculate the maximum cost that meets a target markup.
- Selling Price: the per-unit price you plan to charge.
- Markup %: the percentage applied on cost (profit ÷ cost × 100).
Enable Show decimals if you need precise cents and percentages.
- Gross Profit: price − cost
- Markup: (price − cost) ÷ cost × 100
The results card displays the computed values clearly—ideal for quick quotes and price checks.
Markup is the extra you add to cost to get the selling price. In dollars: markup = price − cost. As a percent of cost: markup % = (price − cost) ÷ cost × 100.
Markup is profit as a % of cost. Margin (gross profit margin) is profit as a % of price.
Formulas:
Same numbers, different denominators—don’t mix them.
price = cost × (1 + markup %/100). Example: cost 100, markup 20% → price 120.
gross profit = price − cost. markup % = (price − cost) ÷ cost × 100.
Example: price 150, cost 120 → profit 30, markup 25%.
It depends on industry, product risk, and overhead. Low-competition/retail niches may run 40–100%+ markup; commodity/ecommerce can be 10–30%. Use your costs, overhead, and target margin to set a price—not generic rules of thumb.
By default it treats them as excluded. If you collect sales tax/VAT on top, it does not change margin. If your price is tax-inclusive, remove the tax first to evaluate margin. Shipping, payment fees, returns, and overhead reduce true profit—add them to cost for a realistic margin.
Either. The math is linear. Unit profit × quantity = total profit. Just keep the same basis (per-unit vs total) across all inputs.
(1) Confusing margin with markup. (2) Applying a “30% margin” but calculating 30% markup. (3) Forgetting variable costs (shipping/fees). (4) Using tax-inclusive price to compute margin. (5) Setting markup from competitors without checking your own break-even.
If you want a target margin %, convert it to markup % first: markup % = margin % ÷ (1 − margin %) × 100, then price = cost × (1 + markup %/100).
Read together: price, gross profit, markup %, and optionally margin %. If profit looks fine but margin is thin, you’re vulnerable to small cost increases. If markup is high but profit dollars are small, consider volume/elasticity.
How the Markup Calculator works
1. Cost + Markup % → Price & Profit
- price = cost × (1 + markup%/100)
- profit = price − cost
- margin % = profit ÷ price × 100
2. Cost + Price → Markup %, Margin, Profit
- profit = price − cost
- markup % = profit ÷ cost × 100
- margin % = profit ÷ price × 100
3. Price + Markup % → Cost, Margin, Profit
- cost = price ÷ (1 + markup%/100)
- profit = price − cost
- margin % = profit ÷ price × 100
- markup $ = price − cost
- markup % = (price − cost) ÷ cost × 100
- margin % = (price − cost) ÷ price × 100
- margin % = markup % ÷ (100 + markup %) × 100
- markup % = margin % ÷ (100 − margin %) × 100
- Inputs are pre-tax and pre-discount unless you explicitly add those into cost or subtract from price.
- Overhead can be folded into cost for truer margins.
- Rounding to 2 decimals for currency; percentages to 1–2 decimals.
- cost = 100, markup % = 20 → price = 120, profit = 20, margin % ≈ 16.67, markup % = 20.
- cost ≤ 0: markup % is undefined; the tool guards against divide-by-zero.
- negative profit (price < cost): markup % becomes negative; margin % negative—flag as loss.
- If you price to a target margin, convert to markup first to avoid the classic margin/markup mix-up.
- Re-run with fees (payment, shipping, returns) added to cost to see all-in margin.
- Pair with a break-even or elasticity check before final pricing.