What is Contraction MRR?
Contraction MRR is the decrease in recurring revenue from your existing customer base caused by customers paying less than before (downgrades, seat reductions, plan changes, credits).
It matters because contraction weakens revenue quality and predictability, pressures Gross Revenue Retention (GRR) and Net Revenue Retention (NRR), and can impair LTV:CAC, CAC Payback Period, and long-range ARR planning.
Formula
Example
Starting MRR (existing customers): $75,000
Period: Monthly
Contraction rate: 2%
Interpretation: $1,500 of recurring revenue leaked from the existing base due to downgrades, leaving $73,500 of existing-customer MRR before considering Expansion MRR, Churned MRR, and New MRR.