What is MRR & ARR Level? (Run-Rate Recurring Revenue)
MRR (Monthly Recurring Revenue) is the normalized recurring subscription revenue expected each month from active contracts.
ARR (Annual Recurring Revenue / Annualized Run Rate) annualizes that recurring revenue into a yearly run-rate view.
This matters because run-rate recurring revenue is the base layer for forecasting, operating leverage decisions, and value creation narratives (growth + retention + efficiency).
Formula
Example
Scenario: Monthly / mixed billing cadence (context only).
Input: MRR (per month) = $150,000.
Result: ARR (run rate) = $1,800,000.
Revenue band (by ARR): $1–3M ARR.