What is Revenue Run-Rate (Annualized revenue run-rate)?
Revenue run-rate is an annualized projection of revenue based on a recent period (month, quarter, or trailing 12 months), assuming that level continues.
It’s a fast way to frame scale, set top-line expectations, and anchor value creation conversations around growth, operating leverage, and capital efficiency.
It’s most useful when the business is changing quickly—but it can mislead if revenue is seasonal, lumpy, or inflated by non-recurring items (e.g., services, one-offs, pull-forwards).
Formula
Example
A company did $150,000 in revenue in the last month.
Annualized revenue run-rate:
Monthly revenue run-rate:
That frames the business at roughly $1.8M annualized revenue based on the most recent month, which can be compared against targets, margin structure (gross margin, EBITDA margin), and efficiency metrics (CAC, LTV, burn multiple).